Color has the ability to emphasize. And what does this mean for your architectural designs? It means that you can create hierarchy, structure, order and repetition through differences. Color is a means by which you can create needed differences, in order to accentuate, subdue or compose a language. All of your building materials have color, even those that are transparent (as they usually reflect). And because of this, you can design environments that appeal to those visual senses, while also guiding the other senses toward what would be rewarding to touch, or where it would be rewarding to hear. Color reveals much of what is behind architectural elements in a glance…so don’t underestimate the power of color in all of your building materials — because their combinations yield invitations for your occupants to engage with their environments and with each other.